Back to Work
Fashion
Streetwear Brand Launch
Launched a new streetwear line with creator-led content that generated 5M+ impressions and 2.5M in first-month sales.
Urban Threads•January 15, 2024
5.2M
Impressions
+320%
18.5%
Engagement
+145%
$2.5M
Sales
+280%
8.2x
ROAS
+210%
The Challenge
Urban Threads needed to break into the competitive streetwear market with limited marketing budget.
Our Solution
We partnered with 15 micro-influencers in the streetwear space to create authentic, native content that resonated with Gen Z audiences.
Results
The campaign generated 5.2M impressions, 18.5% engagement rate, and $2.5M in first-month sales with an 8.2x ROAS.
- ✓15 creator partnerships
- ✓50+ pieces of UGC content
- ✓Multi-platform distribution
Featured Creators
@streetstyle_alex
@urbanvibes
@fitscheck